1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device, remember your preferences, and collect information about how you use the site. Cookies cannot run programmes or deliver viruses to your device.
We use cookies on www.askmiro.com in accordance with UK GDPR, the UK Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR) 2003.
2. Cookies we use
The table below lists the cookies set on our website, their purpose, and how long they remain on your device.
| Cookie | Provider | Type | Purpose | Expires |
|---|---|---|---|---|
| _ga | Google Analytics | Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier. | 2 years |
| _ga_* | Google Analytics | Analytics | Persists session state across page requests. | 2 years |
| _gcl_au | Google Ads | Marketing | Used by Google Ads to store and track conversions. Helps us measure the effectiveness of our advertising campaigns. | 3 months |
| _gid | Google Analytics | Analytics | Distinguishes users. Stores and updates a unique value for each page visited. | 24 hours |
| gtm_* | Google Tag Manager | Analytics | Used by Google Tag Manager to manage and deploy other tags and scripts on the website. | Session |
| am_session | AskMiro | Essential | Maintains your session state when using the quote request form and chat widget. Required for the site to function correctly. | Session |
3. Types of cookies we use
Essential cookies are strictly necessary for our website to work. They enable core functions such as quote form submissions and the chat widget. You cannot opt out of these cookies as the website cannot function without them.
Analytics cookies help us understand how visitors interact with our website — for example, which pages are most visited and whether visitors receive error messages. All data collected is aggregated and anonymous. We use Google Analytics for this purpose.
Marketing cookies are set by Google Ads to help us measure the performance of our advertising campaigns and understand how enquiries are generated. These cookies track whether you arrived at our site via one of our ads.
4. Third-party services
Our website uses the following third-party services that may set cookies or collect data:
Google Analytics & Google Ads — We use Google Analytics to understand how our website is used and Google Ads to run advertising campaigns. Google may process your data outside the UK. For more information, see Google's Privacy Policy.
Google Tag Manager — Used to manage and deploy scripts on our website without editing code directly. Tag Manager itself does not collect personal data but manages tags that may do so.
Chat widget — Our website includes a chat widget that allows you to contact us directly. If you use the chat feature, the information you provide (such as your name, phone number, and cleaning requirements) is processed to respond to your enquiry and, if you proceed, to provide our cleaning services.
Quote request form — Information submitted via our quote form is used solely to prepare and send you a cleaning quote. We do not sell this data to third parties.
5. Legal basis
Under UK GDPR, our legal basis for using analytics and marketing cookies is your consent (Article 6(1)(a)). Essential cookies are used on the basis of legitimate interests (Article 6(1)(f)) — specifically, the interest in operating a functioning website.
Your rights. You have the right to access, correct, or delete personal data we hold about you, and to withdraw consent for non-essential cookies at any time. To exercise any of these rights, contact us at info@askmiro.com.
6. How to manage cookies
You can control and delete cookies through your browser settings. Disabling analytics or marketing cookies will not affect your ability to use our website, but it will limit our ability to improve our services and measure the effectiveness of our advertising.
Instructions for managing cookies in common browsers:
Google Chrome • Mozilla Firefox • Apple Safari • Microsoft Edge
You can also opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on, and opt out of Google Ads personalisation via Google Ad Settings.
7. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The "Last updated" date at the top of this page will always show when the most recent changes were made.
We encourage you to review this page periodically.
8. Contact us
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
AskMiro Cleaning Services
A trading name of Miro Partners Ltd, London & UK
info@askmiro.com
020 8073 0621
If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority.